Rachel Santana
Founder & CEO
My start in luxury flower and event design began with my own wedding and passion for all things floral. Uninspired by local florists, I conceptualized the design, negotiated with wholesalers, and assembled a team to bring my vision to life. A few weeks later, brides-to-be were contacting my venue coordinator to inquire about my florist. I saw this as the perfect opportunity to combine my background in business and production experience with my creativity. In fact, our first client in 2009 was a referral from my venue coordinator and so Bride & Blossom was born.
Over 1200 successful weddings and counting, I have been honored to decorate some of the most exclusive and iconic venues in NYC including The Plaza Hotel, Guastavino’s, The Pierre, Cipriani, The Foundry and Weylin. I have established strategic partnerships with leading vendors, knowing that successful and lasting relationships in this dynamic industry are built on trust, excellent communication, and flawless execution, while making the process feel personalized and stress-free. Drawing from a profound appreciation of styling once-in-a-lifetime events, our florals and decor tell each client’s story, ensuring a reflection of their personality with unique detail and the utmost of intention every time.
I was born and raised in Brooklyn as the second eldest and oldest girl of seven children. I’m a born leader and organizer, raised with a strong work ethic and family values. I received a business degree from Cornell University and went on to pursue positions in finance, public relations, and TV news production prior to discovering my true calling in floral design and styling. I currently divide my time between NYC and Bride & Blossom’s new location in Naples, FL. When I have downtime, I love to spend it with my three young daughters and family, traveling, enjoying beach time, and planning everyone’s special events.